Part of the problem is that I’m not sure you have too many oft-repeated phrases, Michael. Take the following, for instance, which I think you’ve only used once:
I’m pretty sure Mike says variants on “I’m not sure my players would agree/approve” quite often. But then every GM on the planet says variants on that phrase!
Perhaps this is the sign that you ought to put some work in on consistency of messaging. Consider your core competencies, your mission statement, choose three or four slogans each, and plug, plug, plug. That’s how the Koch bros. did it.
Indeed not! But you have to say that no-one except perhaps Rupert Murdoch has made such a lasting impression on contemporary attitudes and the state of affairs. Despise their work, but learn from their technique!
A few months ago in Canberra, at brunch, a friend suggested a game that would have got us banned from RPG.net, and that involved whittling a little list down to six. My final list was “Rupert Murdoch, the Koch brothers, Putin, Erdogan, and the hammer on an empty chamber, for safety”.
A while back, someone on the SJ Games forums was talking about a possible scenario with a group of entirely hateful PCs. This turned into my Blood on the Sand (published for WaRP as Infection) – the PCs are an Arizona militia, and the CDC moves into town.
I have listened to a couple of old episodes. Roger often remarks that RP needs to develop a set of storytelling conventions of its own, He always runs things in GURPS unless there is a particular reason not to. And he complains that GURPS requires a player to understand the system well before they do the first thing: generate a character. Michael displays a distressingly consistent originality in his remarks.