When I first started playing and running RPGs we (in the circles I played in) had no thought of giving titles to our campaigns. Ian’s AD&D game as “Ian’s D&D game”, my Fantasy Trip game was “Brett’s game”, David’s Champions game was “David’s game”. After about six years it became necessary to distinguish Brett’s Gehennum game (also know as “Brett’s fantasy game”) from Brett’s Flat Black game (also known as “Brett’s SF game”) and Brett’s “Walpurgis University” campaign. In about 1988 my games started getting retrospective titles awarded to them, but only in cases where they had lasted longer enough to be worth talking about. My first Gehennum campaign became the “Giants of the Earth” only as it was winding down; the “Survivors” campaign was only named as such after it was over. The third Flat Black campaign was the first that I gave a title (“Flat Black: Survey”) before recruiting the character-players, and that was perhaps because it was the first for which I issued a written prospectus. Later it became usual for my campaigns to have formal titles: “Flat Black: Thirty-something”, “Brave Music”, “The Man in the Bamboo Mask”, “Darulan the Silent”, “Thundering Vale”, “Red-Blooded Earth-Men”, “Triplanetary”, “Mars 1896”, “Creatures of the Night”, “Wear a Badge, Carry a Gun”, “We Came, We Saw, We Surveyed”, “James Bond 1957”, “DQ 1122”, “Men of High Purpose”, “A High King of Darkness”, “After the Big One”, “Soldiers of Fortune”, “The Merchant of Thekla”, “Much Ado About Gehennum”, “Brave Music”, “Swords of St John”, “Flat Black: Secret Servants”. A few times since adopting @whswhs’s approach to prospectuses I have even taking to naming every campaign in a slate of which I expect to run only one.
So: how is it with you? Do you give your campaigns titles? At what stage to you decide on them? When did you start, or have you always done that? Do you find that campaign titles serve a useful purpose either in the recruitment phase or during play? Do they help to recruit the right players, to create the right expectations, to guide the course and tone of play? Do you play a character in any campaigns that have titles? At what stage do they get them? Do you find them useful for deciding which games to play, creating appropriate characters, guiding the course and tone of your character play?