For me relatability is a big thing. If a guy comes along saying “hey, I’m making games in my garage! Help me have fun!” Then I’ll back it; if it’s just some big company, I know they’ll be fine without me, and I’ll pick it up super cheap second hand.
As far as the actual game goes, I always want anything involving exploring/conquering space, or anime! 
And anything listing off mechanisms is going to put me off, especially "tableau building’ 
Also I love nice things, even if it’s worthless as a game, just to decorate with. Hence most of my KS purchases are just dice and cards.



